Rebecca Minkoff has some advice for e-commerce companies right now

When Rebecca Minkoff first moved to New York Metropolis, the then-18-year-old was making $4.75 an hour.

“I simply stored working for this designer and somebody was telling me what to do on daily basis. I simply didn’t like that. And I believed if I’m going to work as laborious, it’s going to be for myself and I wish to name my very own pictures,” she stated. “I didn’t wish to be instructed what to do, frankly.”
Self-employment for Minkoff turned out simply effective; in 2001, she redesigned the enduring “I Love New York” shirt and it appeared on The Tonight Present. After a shout-out from Jay Leno, Minkoff spent the following eight months making T-shirts on the ground of her condominium and give up her job to start out designing full time.
We caught up with Minkoff to be taught extra about how she grew her model into a worldwide trend firm with the assistance of her brother, her drawback with the unicorn mentality and why she thinks the “invisible barrier” is the way forward for retail tech.
This interview was edited for brevity and readability.
TechCrunch: What gave you the power and drive to turn into an entrepreneur?
Rebecca Minkoff: Lengthy story. My mother would promote these solid covers, like ornamental covers for folks with damaged arms on the flea market. And I used to be like, I'm going to have a sales space right here. So I made all these tie-dye shirts and nobody purchased something however it was simply this concept of like, I could make one thing I can promote. My mother at all times taught that. Once I wished a gown, she taught me how you can sew a gown as an alternative of shopping for the gown. And so, I simply bought this bug for creating issues out of nothing.
The fixed thread was, “I’m not going to pay for this. You’re going to discover ways to do it.”

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